Predator vs. Predator

Agency Network: 
February 2018


After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator.

Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Advertising Agency: Master, Curitiba, Brazil
Creative Director: Felippe Motta
Art Directors: Rafael Guth, Pesly Krieger
Copywriters: Lucas Borba, Bruno Trindade
Illustrator: Guilherme Match
Photographer: Fernando Ziviani
Additional Credits: Cuka Filmes, Jamute
Log in to post comments
kleenex's picture

not a bad idea.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections