Life Cereal "Next Mikey"

Agency Network: 
August 2019


To help remind parents of Life Cereal’s great taste, they launched a search for the “next Mikey.” After multiple rounds of auditions and evaluating over 100 kids with great talent, Caroline Hughes was selected to be part of the new ad launching on TV August 12. The contest was one component of a larger casting and audition process, and after reviewing all the auditions, the casting agency felt Caroline was the perfect modern “Mikey.” The new 15 and 30 second TV spots feature a dad holding a box of Life Cereal and preparing for a “standoff” with his daughter Mikey who according to her sister “won’t eat anything healthy.” The dad pours a bowl of cereal, slides it across the table and she eats a spoonful. A smile creeps over her face and to their surprise, she likes it!

Film advertisement created by RGA, United States for Life Cereal, within the category: Food.

Advertising Agency: R/GA, USA
Log in to post comments
wendyjoanhowell's picture

But who is the "Dad" ? He looks and sounds familiar.

Activity Score 2
randylevinletzler's picture

Why did you not cast the original Mickey as the DAD!
That would have been Brillant

Activity Score 2
Featured Content

Latest Collections