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It's good to keep promises

Agency Network: 
Published/Aired: 
October 2013

Description

A TV commercial for "Lietuvos draudimas" - the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand - reliability. It's a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success.

Film advertisement created by Ogilvy, Lithuania for Lietuvos draudimas, within the category: Finance.

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damnson's picture

Not bad, I like the feeling of it all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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