Advertisement

Baby Experts - Nappies

Campaign
Agency Network: 
Published/Aired: 
June 2018

Also From This Campaign 4

Description

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.

Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Advertising Agency: TBWA, London, UK
Creative Director: Andy Jex
Art Director: Élson Rodrigues
Copywriter: Andreas Lefteris
Production Company: Outsider
Director: Chris Balmond
Log in or register to post comments
Advertisement
Advertisement
Advertisement