Liberty Mutual Dnt Txt & Drv, Street Corner

Agency Network: 
August 2010

Also From This Campaign 3


Film advertisement created by Hill Holliday, United States for Liberty Mutual, within the category: Finance.

Advertising Agency: Hill Holliday, USA
Chief Creative Officer: Kevin Moehlenkamp
Group Creative Director: David Banta, Rob Rich
Associate Creative Director / Art Director: Michael Shaughnessy
Associate Creative Director / Copywriter: Scott Noble
Agency Producer: Bryan Sweeney
Production Company: Smuggler
Head of Production: Laura Thoel
Line Producer: Robert Larson
Executive Producer: Lisa Rich
Director: Stylewar
Offline and Vfx: Stylewar
Music Composer: Adam Peters
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Reality Check's picture

This is the kind of campaign you sort of like, and yet even while you're liking it, you're thinking how much better these commercials could have been with a little more imagination and daring.

Reality Check
Activity Score 2545
Guest's picture

elegant and impactful. i think they nailed it. it's a nice clean execution instead of being overdone and messy. props on the restraint.

CommandZ's picture

You nailed it RC. I was waiting for something more to happen.

Activity Score 2515
Creative Director
Guest's picture

Hmmm what specifically would you have done that would have been daring. I thought about this and thought about the text driving around. Might have looked campy. Maybe the actual impact of the text, or the crash in reverse to reveal the word followed by the PSA?

Guest's picture

reality check is totally right !

Ed Rapport's picture

Very powerful visual image... What was missing was a physical human being mangled, mutilated and bloodied what you usually would see after a horrific car wreck

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
adsadsads's picture

very nice art direction.

Activity Score 130
Guest's picture

impactful is not a word.

kalpesh78's picture

should've used people around who'd be watching, calling 911, in shock etc... would've made this TVC much much better

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

I would just like the type to resemble car metal more, otherwise pretty well done.

velle's picture

what kalpesh said -
i feel like it's missing the emotional component that could make for a deeper experience.
the message is there, yes - but it could be more memorable, and it would be if it engaged the viewer on a deeper level

Activity Score 1550
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