Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person. Líbero is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.
Film advertisement created by Lowe, Spain for Líbero, within the category: Media.
Executive Creative Director: Pancho Cassis
Chief Creative Officer: Chacho Puebla
Creative Directors: Tomás Ostiglia, Juan Sevilla
3D Designer: Gonzalo Arce de la Gala
Copywriter: Nicolás Gómez Cal, Gustavo Lema, Nacho Oñate
Art Director: Hetu Negri
Account Supervisor: Laura Gerpe
Producers: Flor Caputo, Marie Gilot
Production Company: Tesauro
Director: Seba Alfie
Post Production: Deseif