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Líbero Spray

Agency Network: 
Published/Aired: 
May 2016

Description

Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person. Líbero is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Advertising Agency: LOLA MullenLowe, Spain
Executive Creative Director: Pancho Cassis
Chief Creative Officer: Chacho Puebla
Creative Directors: Tomás Ostiglia, Juan Sevilla
3D Designer: Gonzalo Arce de la Gala
Copywriter: Nicolás Gómez Cal, Gustavo Lema, Nacho Oñate
Art Director: Hetu Negri
Account Supervisor: Laura Gerpe
Producers: Flor Caputo, Marie Gilot
Production Company: Tesauro
Director: Seba Alfie
Post Production: Deseif
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Highest Rated

A's picture

Wunderbar!

A
Activity Score 259
Producer/Director |

U r wot u is

kleenex's picture

hahahahaha...

kleenex
Activity Score 58797
Web Designer/Developer
BAdsoftheworld's picture

Nice !

BAdsoftheworld
Activity Score 3519
halaby87's picture

Cool

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

A's picture

Wunderbar!

A
Activity Score 259
Producer/Director |

U r wot u is

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