Dancing Football - Cumbia dance

Agency Network: 
March 2015

Also From This Campaign 4


Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Advertising Agency: LOLA / Lowe & Partners, Madrid, Spain
Executive Creative Director: Pancho Cassis
Creative Directors: Néstor García, Nacho Oñate
Creative supervisor: Nicolás Gómez Cal
Copywriter: Sandra Cano-Ludeña
Art director: Marta Expósito
Designer: Lucas Reis
Account supervisor: Laura Gerpe
Agency Producers: Florencia Caputo, Cristina Español
Production Company: Blur
Director: Martín Jalfen / The Lover
Executive Producer: Mario Forniés
Producer: Marta Martínez
Editors: Lucas Nolla, Rocío Pérez Lavilla
Post Production: Deseif
Producer: Carmelo Barberá
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Highest Rated

gcasidyny's picture

these ads might be ruining a perfectly good excuse for the lazy ones haha ;)

Activity Score 86
gcasidyny's picture

these ads might be ruining a perfectly good excuse for the lazy ones haha ;)

Activity Score 86
mlbowers's picture

I'm not a big fan of this advertising campaign and found that it didn't do much to spark my interest in Libero. It felt like there wasn't much creativity put into this ad since it's just a series of the same shots edited and cropped together to fit the music. It's something that can be done by anyone with basic editing software knowledge. The slogan "if you explain it with football, it makes sense" was a good way to incorporate the dancing video, since the slogan appeals to the magazine's target audience. However, I feel like they could have come up with a more creative idea for a campaign to fit the slogan. Maybe they could have clipped some bloopers together or shown one of the crazy celebration rituals or pregame rituals that soccer players follow, and then capped the ad off with the slogan. Also, I think the ad could have been shortened since the dancing felt like it went on for a long time. Overall some changes could have been made, but the slogan is awesome and with a revamped advertising campaign I think this product could be a huge hit.

Activity Score 22

Marcus Bowers

elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

Daugvinas's picture

Song song song?

Activity Score 3
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