World of Steam

Agency Network: 
June 2008


Film advertisement created by Bartle Bogle Hegarty, United States for LG, within the category: Electronics, Technology.

Advertising Agency: Bartle Bogle Hegarty, NY, USA
Creative Director: Paul Foulkes
Art Directors: Dylan Bernd and Kris Wixom
Copywriters: Susan Corbo and Alisa Wixom
Agency Senior Producer: Lisa Setten
Prod Company: Partizan
Director: Nagi Noda
DP: Peter Suschitzky
EP: Sheila Stepanek
Producer: Lori Stonebraker
Editorial Company: Final Cut
Editor: Akiko Iwakawa
EP: Stephanie Apt
Post / Effects: Absolute Post
Lead VFX / Inferno Artist: Daniel James
Music and Sound Design: Human
Composers: Andrew Bloch, Morgan Visconti, Richard Male
Producer: Lauren Bleiweiss
Audio Post: Sound Lounge
Mixer: Philip Loeb
Shoot Location: Shanghai, China
Prod. Service Company: The Shanghai Job
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mrwayne's picture

You guys will be very lucky if Danny Elfman and/or Tim Burton do not press charges.
Your reinterpretation of "The arctic world" from Tim Burton's "Batman Returns", not to mention the plagiaturism of Danny Elfman's "The Children's hour" (from the movie's sountrack) is extremely lame.
I can't help but wonder, what exactly did those 3 composers (plus music &sound design) do - besides charging the client a nice big fee.

What can I say - bravo BBH - I'm not so willing to work for you anymore:(

Activity Score 2
CGilb09's picture

No offense, but I don't think any of those things are close enough to this ad for it to really matter. We all gather our inspiration from somewhere...

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

esotericusername's picture

bbh doesn't want you.

Activity Score 313
Art Director
leaking bucket.'s picture

I really like this. It is rather weird but I think it will be very effective. Nice job!

leaking bucket.
Activity Score 136

That's my first thought...

CGilb09's picture

Love it, very imaginative.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

sneakyhands's picture

this is great but i had to watch it twice to figure out what was going on. it's pretty rushed during the unwrinkling, and if you blink at the end you may miss that the whole thing is a shirt. really cool and playful, good job.

Activity Score 1857
mikepants2005's picture

Nice and entertaining

Activity Score 504
Absolut M's picture


Absolut M
Activity Score 1069
Marketing Manager
drbagre's picture


Activity Score 22
Student |

no idea

Mai_Maged's picture

oh its washing machine !! i thought its iron

Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

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