Agency Network: 
January 2009


Film advertisement created by BBH, United States for LG, within the category: Electronics, Technology.

Advertising Agency: BBH, NY, USA
Creative Director: Dylan Bernd
Art Director: Thompson Harrell
Copywriter: Nike Zafonte
Sr. Producer: Julian Katz
Prod Company: Anonymous Content
Director: Mark Romanek
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Scott Kaplan
Post / Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Compositing Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Producer: Jeff Werner
Producer: Mark Allen Kurtz
Production Coordinator: Diana Cheng
3D Modeling Artist(s): Greg Stuhl, Aaron Vest, Toshiro Sakamaki
3D Particle Animation: Jens Zalzala
3D Look Development: Mathew Maude
3D Particle Effects: Gunther Schatz, Beatriz Lorenzo
3D Lead Lighting: Brian Bell
3D Lighting: Dan Abrams, Bret St. Clair
3D Tracking: Eddie Offermann
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Highest Rated

albfej's picture

I don’t like it really. Just the effects…

Activity Score 37
Creative Director at PIK
TRICKY's picture

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"just commenting to gather points i love free drinks"

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

daniel ieraci's picture

Is that the same Mark Romanek that directed 'Closer' for Nine Inch Nails?

daniel ieraci
Activity Score 333
Art Director
corndogfuneral's picture

OK. Too fashion-y for my taste.

Activity Score 1053
Art Director
Guest's picture

So that's where my granny got her crystal vase from

jackmancer2017's picture

i've never seen such a colourfull ad for a vacuumcleaner. first i was like WTF did LG make a vase?

albfej's picture

I don’t like it really. Just the effects…

Activity Score 37
Creative Director at PIK
giopa's picture

unexpected, Good!!

Activity Score 16
NastyJester's picture

If only all those beautiful graphics had the slightest link to the voice over and product benefit.

Activity Score 740
NomadDCLXVI's picture

very nice artwork indeed, but I am not sure that this was the best solution to say what it really does with a dust.
fresh approach for vacuum cleaner ad, but what should I get from this as a customer? Bit confusing and misleading. But may be it is so just for me.

Activity Score 441
Creative Director |


Prakashddeokar's picture

unbelievable good work

Activity Score 18
Art Director at Kandivali (E) Mumbai
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