Something’s Lurking

Agency Network: 
December 2010


Executive Directors of Content Production: Lora Schulson, Nathy Aviram

Film advertisement created by Y&R, United States for LG, within the category: Electronics, Technology.

Advertising Agency: Young & Rubicam NY, USA
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Stuart Harricks, Andrew McKechnie
VP, Creative Director / Art Director: Gabriel Hoskins
Creative Director / Writer: Cheryl Chapman
Senior Content Producer: Tennille Teague
Executive Music Producer: Eric David Johnson
Assistant Content Producer: Luiza Naritomi
Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producers (Psyop): Lucia Grillo, Justin Booth-Clibborn, Lydia Holness
Producers (Psyop): Michael Neithardt, Sean Sullivan
Executive Producers / Partner (Smuggler): Patrick Milling Smith, Brian Carmody
Executive Producer / COO (Smuggler): Lisa Rich
Executive Producer (Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Live Action Producer (Smuggler): Erin Wile
Director of Photography: Fred Elmes
Animation: Psyop
Lead 3D Artist: Christian Bach
3D Artists: Todd Akita , Alvin Bae, Jonah Friedman, David Barosin, Miguel Salek, Xuan Siefert, Jimmy Gass, Pat Porter, Kitty Lin, Keith Kim
3D Animator: Jae Ham
Lead 2D Artist: Nick Tanner
2D Artists: Adam Flynn, Dan Short
Designers: Anh Vu, Jonathan Saunders
Editor: Cass Vanini
Storyboard Artist: Ben Chan
Tracking: Joerg Liebold
Design Interns: Sam Ballardini, Hung Liao
Music and Sound Design: Q Department
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Highest Rated

CommandZ's picture

Just when you thought it was safe to go back in the carpet.
Great CG for the old reel, keen insight and payoff, not so much.

Activity Score 2515
Creative Director
Guest's picture

Protect your family? More like protect your toys, was this interns work?

jamesrothenburg's picture

Yes, they let the intern write and produce a TV spot that cost hundreds of thousands.

Activity Score 554
Art Director
jackmancer2017's picture

Yes and did the radio commercials themselves ;p

Guest's picture

LOL! Gold comment/response James! 10 star rated comment... note to Ivan can we have a comments rating on here : )

Guest's picture

It's a metaphor. Too difficult?

Guest's picture

Una de las mejores direcciones de arte que he visto. La realización impecable.. Felicitaciones

jackmancer2017's picture

It's a bit confusing but you can see the money right there, great production, except in terms of payoff. It kinda fell flat there.

CommandZ's picture

Just when you thought it was safe to go back in the carpet.
Great CG for the old reel, keen insight and payoff, not so much.

Activity Score 2515
Creative Director
RicardoOliveira1987's picture

Production like is great, great editing, great special effects, great attention to detail... it's captivating from the start to the beginning but it kinda ends in "oh well, just another furniture with steroids" commercial. Not convinced...

Activity Score 65
Other at CBSInteractive |

Twitter: RSPOliveira

sirvan's picture

Do the clients know they spent all this money? ;)

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

well produced. too bad there isn't an idea here. nothing under the carpet.

JeffP's picture

I thought it was an agency showing off their 3D capabilities

Activity Score 810
Marketing Manager at TomTom
Wordnerd's picture

10/10 for the 3D Production. that was really great.
too bad the ending killed it. (copy and ideawise)

Activity Score 6690
tzuik's picture

It's like Toy Story meets Jaws with the Inception soundtrack. Awesome art direction. Could have worked really well without the dull copy at the end.

Activity Score 104
CuriousPencil's picture

One of the best-looking ads for Copywriting School I've ever seen.

Activity Score 4199
Guest's picture

Magnifica dirección...

Guest's picture

Poor insight, great direction

Chelsey Homan's picture

I actually like the insight. (I'm ducking and covering now!)
It plays on the fears that a lot of women have; all the little grime that accumulates in a house can get their family sick.
The ending could have been a lot better. Give the vacuum some kind of superhero quality?

Chelsey Homan
Activity Score 90
Guest's picture

Greatest Vacuum commercial ever? Inspired me to write a little about it!

monsieurange's picture

Excelente conceptualización, excelente producción, excelente arte, todo muy bien. Me encanta este comercial.

Activity Score 520
Creative Director
SomeDude's picture

Very cool. Just needs a more practical payoff.

Activity Score 53
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