Give it a ponder, Catfight

Agency Network: 
December 2009


Film advertisement created by Y&R, United States for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R New York, USA
Chief Creative Officers: Ian Reichenthal, Scott Vitrone
Global Creative Director: Darren Moran
ACD / Copywriter: John Battle
ACD / Art Director: Jeff Blouin
Art Director: Evan Benedetto
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Exec. Directors of Content Production: Lora Schulson, Nathy Aviram
Executive Producer: Alex Gianni
Production Company: Smith & Sons
Director: Ulf Johnansson
DP: Stephen Keith Roach
Executive Producer: Philippa Smith
Producer: Nicola Smith
Line Producer: Nancy Cannava
Editorial Company: Final Cut NY
Editor: Carlos Arias
Assistant Editor: Sonejuhi Sinha
Executive Producer: Stephanie Apt
Producer: Viet-An Nguyen
FX’s Company: Absolute Post NY
Lead Flame Artist: Nathan Kane
Assistant Flame: James ‘Crispy’ Cornwell
Executive Producer: Sally Heath
Producer: Nirad ‘Bugs’ Russell
Audio Companies: Sound Lounge NY, Final Cut Audio NY
Mixers: Philip Loeb, Terressa Tate
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Highest Rated

kergu's picture

so you need a beard to think.... of course!....

a little male chauvinist...

Activity Score 6795
kergu's picture

so you need a beard to think.... of course!....

a little male chauvinist...

Activity Score 6795
Jesterbrand's picture

wow... yeah, no. why so serious about the whole "beard ponder" thing? guys stroke their beards when they ponder. that's just what happens. no reason to be jealous over it. I'm sure you could stroke your armpit hair to ponder if you like.

but really now, it's not chauvinistic at all. there are commercials in the series with hairless guys too. not all guys can have big ol bushy beards either. so enough of this stinkin thinkin, k!

Activity Score 142
Creative Director
Migzter13's picture

LOL.. I love that beard thing.. man I miss my goatee.. LOL

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Bastian028's picture

LOL! Lipton is genius. Campaign is genius.

Activity Score 12
bad astronaut's picture

The humor maybe more for adults than teenyboppers, but it works for me. And there's nothing chauvinistic about Lipton's's his signature look.

bad astronaut
Activity Score 540
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