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Agency Network: 
Published/Aired: 
September 2009

Description

Executive Directors Of Content Production: Lora Schulson, Nathy Aviram

Film advertisement created by Y&R, United States for LG, within the category: Electronics, Technology.

Advertising Agency: Y&R, New York, USA
Chief Creative Officers: Scott Vitrone, Ian Reichenthal
Lg Global Creative Director: Darren Moran
Acd / copywriter: John Battle
Acd / art Director: Jeff Blouin
Senior Producer: Jessica Dierauer
Music Producer: Eric Johnson
Director: Filip Engstrom
Production Company: Smuggler
Executive Producer: Patrick Milling Smith, Brian Carmody
Producer: Kati Haberstock
Director Of Photography: Dariusz Wolski
Visual Effects: Mass Market, New York
Executive Producer: Justin Lane
Producer: Nancy Nina Hwang
Visual Effects Supervisor: Kathy Siegel, Thibault Debaveye
Lead Flame Artists: Nick Tanner, Jamie Scott
Designer: Lutz Vogel
Editorial Company: Level 2 Edit/general Editorial
Editor / sound Designer: Noah Herzog
Assistant Editor: Matt Toder
Executive Producer: Betsy Beale/robert Parker
Producer: Sue Romweber
Telecine: Co3 Ny
Colorist: Billy Gabor
Mix: Sound Lounge
Sound Mixer: Philip Loeb
Music: Q Dept
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Prof's picture

this ad literally has no point whatsoever. and the copywriting made me want to have a sip of plutonium.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

It's just you that wants to sip plutonium because there is a point.

Guest
alexander_bickov's picture

Nice campaign

alexander_bickov
Activity Score 3281
sirvan's picture

What campaign? This is just ONE been-done-before idea with trite music and bad editing.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Wordnerd's picture

huh? the spot is just saying small, small, small and the solution is bigger better picture? Big entertainmant? if they said 'small picture big entertainment' ok. but this is somehow twisted.

but neat execution

Wordnerd
Activity Score 6692
Copywriter
talkingisfree's picture

True. However nice ad.

talkingisfree
Activity Score 2712
Art Director
maxsteel's picture

GOOD WORK!!!!!

maxsteel
Activity Score 98
General Manager at Y&R
LeeHarvey's picture

Agree with Wordnerd, idea is somehow a bit twisted but the execution is awesome! 8/10

LeeHarvey
Activity Score 3045
Creative Director
Osito's picture

great animation :)

Osito
Activity Score 34
Web Designer/Developer at Cendris
silvi's picture

Impresionante producción!!

silvi
Activity Score 4172
Copywriter
pindaro's picture

very well shot!

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Guest's picture

BIG IDEA.....

Guest
PERP's picture

Well, I think it works and serves it's purpose.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

Like it!!

Guest
clubjas's picture

good ad, nice shot

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

Guest's picture

eyecandy for the toy loving child in all of us.
benefit: we have a small screen with awsome quality.
it doesn't blow my mind but it works fine.

Guest
lucdesaulniers's picture

Smart or dumb ad, I love it! Nice visual.

lucdesaulniers
Activity Score 1145
iT-iS-i's picture

"Is it a phone or something better?" Why pose such a condescending question to the very same people you want to sell your product to?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

kurtberengeiger's picture

I decoded this TVC as being about a phone with a bigger and better screen than its competitors...
So I think it works – even if I would never buy anything from LG...

kurtberengeiger
Activity Score 7327
Copywriter
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