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Brilliant Together

Agency Network: 
Published/Aired: 
August 2010

Description

Mixer: Sam Casas Asst.

Film advertisement created by Dojo, United States for LG, within the category: Electronics, Technology.

Advertising Agency: Dojo, USA
Executive Creative Directors / Partners: Mauro Alencar, Geoff Edwards
CFO / Partner: Jeremy Brown
Art Director: Chris Masse
Copywriter: Michael Leibowitz
Senior Producer: Annie Uzdavinis
Partnerships: Audrey Santamarta
Production Company: Paranoid US, Los Angeles
Director: Sophie Gateau
Executive Producers / Partners: Claude Letessier, Cathleen O'Conor
Head of Production: Matej Purg
VFX / Animation: Paranoid Design Studio, Los Angeles
Head of Post Production / Producer: Guillaume Raffi
Lead VFX Artist: Vincent Rogozyk
VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos
Production Assistant: Julie Amalric
Track: “White” by LIGHTS
Mix: Lime Santa Monica, CA
Engineer: Jeff Malen
Executive Producer: Jessica Locke
Color: New Hat Santa Monica, CA
Colorist: Bob Festa
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atb2005's picture

This was very cute, but way too long. I had to skip forward.

atb2005
Activity Score 13557
CommandZ's picture

This was a very long walk for a predictable drink. But damned if I didn't hang on to see the outcome anyway.

CommandZ
Activity Score 2511
Creative Director
Guest's picture

3 minutes???!! too much.

Guest
Guest's picture

Awesome stuff. But the "ad spiel" at the end was such a break in tone from the rest of the ad and kinda ruined the three minutes leading up to it.

A super with something like "The new LG Delight, with customizable LED screen." would have sufficed instead of the "Hey, so glad you called" girl, and rhetorical announcer "Is it a phone or is it something else?" etc.

Guest
Shadow Ops's picture

the film itself was a sweet story and a believable bring around to the led screen display with the girl.....she should have said glad you called and then a super...done

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Guest's picture

Lights' Youtube channel agrees. :) http://www.youtube.com/watch?v=h-2WTypD16M

Guest
jackmancer2017's picture

Reminds me of that HP commercial where they are basically doing the same thing with boy+girl, only then on printers.

And as said before, way to long. I skipped and stopped.

jackmancer2017
Guest's picture

fun~!!

Guest
alexander_bickov's picture

Nice animation, but to long

alexander_bickov
Activity Score 3279
Jupiter's picture

LG MTV.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

cef's picture

It would be better in its half time i think.

cef
Activity Score 547
Copywriter
kindlovingsoul's picture

I'm hoping they split or modify this into standard 15 or 30 second segments. Good ad, but way too long.

kindlovingsoul
Activity Score 82
Copywriter
Guest's picture

awwwww

Guest
Guest's picture

yeah, way too long. probably just needed a more compelling storyline. in any case, doing LED animation and telling a story has been done. That spot where the man gets off the crosswalk sign.

Guest
Guest's picture

A bit too long? Perhaps, but the eventual outcome was worth the wait. For me, it was engaging and heartfelt.

Guest
MikaDo's picture

i really like it :X

MikaDo
Activity Score 109
ERROR404's picture

ohh the end was really bad! that voice woke me up from this dream :-/

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

wow~~~~~~~~ beautiful ~~~~~~~~~~~

Guest
Guest's picture

Cool!! Nice Idea. but like mentioned below, it is a little bit long.
It would be better to make the short version.

Guest
Guest's picture

i like the story very clear :)

Guest
Guest's picture

wow that was beautiful - left a tingling sensation!
for those who commented on it was too long - i think it was a tie in with the LIGHTS' song "White"

Guest
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