Agency Network: 
November 2008


Film advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Creative Agency: Dentsu Canada
Creative Directors: Deborah Prenger
Art Directors: Deborah Prenger, David Glen, Alex Rea
Writers: Glen Hunt, Joe O'Neil, Peter Gardiner
Agency Producer: Amanda Loughran
Director: Crush
Production Company: Crush, Toronto
Creative Director (Crush): Gary Thomas
Executive Producer: Patty Bradley
Producer: Patty Bradley
Designers: Chris Rolf, Adrian Lawrence, Yoho Hang Yue, Stefan Woronko
Animators: Aylwin Fernando, Yoho Hang Yue, Mark Irish, Stefan Woronko, Chris Rolf, Adrian Lawrence
C.G: Aylwin Fernando, Mark Irish, Yoho Hang Yue, Stefan Woronko, Chris Rolf
Music & Sound Design: Grayson Matthews, Toronto
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Copy_Can's picture

I was thinking the same thing.

SeanMartin's picture

A car commercial without a car??? HERESY!!! LOL

It's a little overkill, but it works. Cool job.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

quiensellevomiqueso's picture

ta bueno eh

Activity Score 85
Guest commenter's picture

this has been done before... nothing new here.

BMW did this "see how it feels" idea (I believe that's what Lexus is trying to say with this sports version of the IS) a year or so ago, granted you see the car:

Guest commenter
Copy_Can's picture

I was thinking the same thing.

Guest commenter's picture

It is the same idea but i think that not showing the car makes a difference. I like more this way. That's my opinion

Guest commenter
Guest commenter's picture

Huh ?

Guest commenter
LessTalkMoreMock's picture

Lexus has a reputation as one of the smoothest rides ever. This ad kind seems to dispute or ignores that reputation. I think it's a strange strategy for them to go with the generic big engine vroom vroom ad. That said, I think it's a neat execution of the idea...just not for Lexus.

Activity Score 104
Copywriter at Advertising/Design |

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CND's picture

i like this one better than the BMW spot. here the car makes the music, the music doesn't make the car. good work

Activity Score 48
Quarry Integrated
kurtberengeiger's picture

Oh wow. A car that can gun its engine and go zoom. Now that's something completely different. Not.

Activity Score 7357
Lexus Lover's picture

Beautiful, the IS series cars are very sexy

Lexus Lover
Guest commenter's picture

What the fucks the idea here?

Guest commenter
ninjak's picture

nice. I was really anticipating for the car. kinda surprised when I saw a lexus but it's still good.

Activity Score 76
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