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The Crystal Gauntlet

Agency Network: 
Published/Aired: 
May 2017

Description

Any high performance car can sparkle on a racetrack. But what about in a room full of expensive crystal? Lexus high performance vehicles are leaving a mark without shattering a thing – besides your expectations. “The Crystal Gauntlet,” a new video released, features the powerful GS F, RC F and LC 500 doing stunts in a china shop full of Baccarat crystal.

Luckily for Lexus, the precision of the vehicles and drift world champion Rhys Millen left dozens of genuine Baccarat crystal pieces intact. Holding your breath watching the video? Us too – all of the stunts performed by the drivers are 100% real. Amazingly, no crystal was harmed in the making of the spot, created by agency Team One.

Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, California, USA
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Creative Directors: Jesse Blatz, Matt Lanzdorf
Art Director: Ryan Davis
Copywriter: Jason Whitehead
Executive Producer: Sam Walsh
Producer: Sascha Peuckert
Group Account Director: Joel Dons
Management Supervisor: Trina Sethi
Account Executive: Lindsay Segal
Director of Business Affairs: David Peake
Manager, Product Insights: Corey McKinney
Senior Project Manager: Melanie Lee
Music Supervisor: Neil Cleary
Editoral / VFX: TOM
Editor: Dan Bootzin
Senior Producer: Gina Grosso
Lead Flame Artist (Freelance): James Bohn
Lead Motion Graphics Artist: Robert Johnston
Production: Carnage
Director: Richard De Aragues
Producer: Neil Edson
Executive Producer: Ben Hampshire
DOP: David Procter
Music: Olly Anna
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