Names, Vanity Plates

Agency Network: 
Published/Aired: 
January 2021

Description

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, USA
Copywriter “Names”: Luke Rolof
Art Director “Names”: Adam Bright
ACD - Copywriter “Vanity Plates”: Charlie Stephenson
ACD - Art Director “Vanity Plates”: Steve Hanlon
Creative Director: Jesse Blatz
Creative Director: Matt Lanzdorf
Associate Director of Content: Leah Bohl
Chief Creative Officer: Chris Graves
Executive Creative Director: Jason Stinsmuehlen
Account Director: Amy Oars
Account Executive: Ashly Amey
Account Supervisor: Nate Giddings
President: Julie Michael
Business Affairs Manager: Jessica Solorzano
Project Manager: Laura Schluckebier
Director of Content: Sam Walsh
Sr. Product Insights Manager: Mike Shin
Music Supervisor: Neil Cleary
Production Company: Somesuch
Director: Abteen Bagheri
Line Producer: Rhonda Vernet
Executive Producer: Molly Griffin
Director of Photography: Oliver Miller
Editorial Company: Cabin
Editor: Issac Chen
Executive Producer: Liz Lydecker
Owner/EP: Carr Schilling
Post Producer: Michelle D
Post Production Company: A52
Flame Artist: Andy McKenna
Post Producer: Maura
Executive Producer: Patrick Nugent
Telecine: Co. 3
Colorist: Dave Hussey
Music track: Ebo Taylor Band / Children Don’t Cry
Recording Studio: Margarita Mix
Sound Mixer: Bob Gremore
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