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Let's play

Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, USA
Group Creative Director: Jason Stinsmuehlen
Director of Social Media / Digital Content: John Dohrmann
Digital Jr. Art Director: Ben Fong
Art Director: Quoc Lu
Senior Producer: Leah Bohl
Account Director: Meredith Gruen
Executive Producer: Sam Walsh
Chief Creative Officer: Chris Graves
Production Company: Damon Productions
Director: Tim Damon
Director of Photography: Tim Damon
Editorial Company: TOM
Editor: Bryan Cook
Editorial Post Producer: Megan Ubovich
Finishing / FX: Arsenal FX
Finishing / Lead Flame: Matt Motal
Finishing / ECD: Kaan Atilla
Finishing / Executive Producer: Ashley Hydrick
Music Production Company: Robot Repair
Music Composer: Licensed track “Time Out”
Sound Design: Bryan Cook / Robot Repair
Mix: Bob Gremore / Juice Studios for
Telecine: Apache
Colorist: Steve Rodriguez
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Liviu's picture

I like how they integrate a RC into this commercial.

Liviu
Activity Score 4401
kleenex's picture

I want one.

kleenex
Activity Score 56898
Web Designer/Developer
cetinyildiz's picture
cetinyildiz
Activity Score 16
Art Director at havas worldwide istanbul
halaby87's picture

Nice

halaby87
Activity Score 10396
Lanwei's picture

This is one of the Super owl ads for Lexus. It shows the good performance of the model of Lexus. But as a student majored in Industrial design, I would like to talk more about the design of RC 350. Congrats for Lexus for stepping into a new design language that can no longer be called boring and bland. This car simply catches ones eye and has plenty of accessible performance, with bullet reliability, for its intended use, street enjoyment. The sound of its NA engine is perhaps the last hurrah before the turbo take away the audio thrills of driving quickly on the street. On the street is where the thrill of this class of car matters really, not the track. Yes I wish it was lighter which means like all cars, it lacks perfection, like everything else. Thank you Lexus for not strictly following the Audi, BMW mold of making same design in different sizes.

Lanwei
Activity Score 14

Lanwei

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