Genetic Select

Agency Network: 
March 2018

Part of Collection


Lexus and 23andMe are introducing the long-awaited answer to perfect vehicle customization – Genetic Select. With a quick saliva sample analyzed by 23andMe, Genetic Select tailors the Lexus vehicle to exact specifications based on the customer’s DNA. This revolutionary new car-buying experience launches April 1.

Film advertisement created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, USA
Associate Director Business Affairs: Janet Anderson
Senior Producer: Leah Bohl
Executive Producer: Sam Walsh
Chief Creative Officer: Chris Graves
Group Creative Directors: Craig Crawford, Jon Ruppel
ACD / Art Director: Austin Muncy
Copywriters: Jason Brady, Andrew Crawford
Senior Project Manager: Erica Hara
Account Management Supervisor: Jourdin Hendrix
Production Company / Editorial Company / Post-Production Company / Recording Studio: Charlie Uniform Tango
Executive Producer: Jeff Elmore
Director: Paul Goldman
Producer: Max Simpson
DP: Peter Simonite
Executive Producer: Mary Alice Butler
Editor: Jack Waldrip
Assistant Editor: Andrea Norby
President / Chief Executive Officer: Lola Lott
VFX Supervisor: David Hannah
Flame Lead: Allen Robbins
Flame: Artie Pena
Motion Graphics: Tony Wann
Post Producer: Andrea Norby
Telecine / Colorist: Adolfo Martinelli
Music Co / Composer: Founder
Creative Director / Executive Producer: Christian Pulfer
Voiceover: Minnie Driver
Sound Mixer: Jake Kluge
Assistant Audio: Chris Walker
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kleenex's picture

I still want it.

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