A New Dimension

Agency Network: 
Published/Aired: 
April 2021

Description

The 2021 Lexus IS Hybrid range is so advanced that when people drive any of the models, they feel as if they are experiencing a whole new dimension of hybrid innovation, exhilarating performance and bold design. The Japanese sedan is crafted at such a high level that it feels like a form of art, similar to the manga art form which originated in Japan. We used manga, which has a natural connection to the Lexus brand, to take viewers into a world of incredible craftsmanship and unparalleled engineering.

Film advertisement created by M&C Saatchi, South Africa for Lexus, within the category: Automotive.

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