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Just don't bore them

Agency Network: 
Published/Aired: 
July 2014

Description

Sara Matarazzo & Abbey Hickman

Film advertisement created by FCB, United States for Levi's, within the category: Fashion.

Advertising Agency: FCB West/The House Worldwide, USA
Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Scelzo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinder
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Sr. Account Planner: Ryan Riley
Music: Walker Music
TV Production: Mjz
Director: Frederik Bond
Editorial: Rock Paper Scissors
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Highest Rated

Ayeyahyah's picture

nice, but the ending could be a little more interesting

Ayeyahyah
Activity Score 482
Creative Director
kleenex's picture

not bad.

kleenex
Activity Score 58797
Web Designer/Developer
Pete R.'s picture

Yepp.

Pete R.
Activity Score 3412
Illustrator
OgilvyIntern's picture

Cliche!

OgilvyIntern
someguy's picture

Agreed.

It's all style with no actual surprises of any sort.

someguy
Activity Score 674
morse's picture

What's the idea?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture

I thought it was pretty clear. There are a lot of denim brands out in the world today you're literally terrified of doing anything in (Zara, H&M, I'm looking at you). These let you do whatever.

Original? No. Clever? Not in the slightest. But I must admit, it was a charming spot.

sacrilegend
Activity Score 3394
Copywriter
Ayeyahyah's picture

nice, but the ending could be a little more interesting

Ayeyahyah
Activity Score 482
Creative Director
damnson's picture

Needs more butts.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Marcao's picture

Not bad.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
MichelMichal's picture

"Live in it" is the most boring thing you could ever claim as a denim brand.

MichelMichal
Activity Score 420
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