Stacking the Odds

October 2017


CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight.

Film advertisement created by Media Design School, New Zealand for Les Mills, within the category: Public Interest, NGO.

Advertising School: Media Design School, Auckland, New Zealand
Copywriter: Adam Redmond
Art Director: Roberto Campos Jnr.
Creative Director: Kate Humphries
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