Also From This Campaign 6
Description
Film advertisement created by Cutwater, United States for LensCrafters, within the category: Retail Services.
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Director of Broadcast: Jennifer Golub
Asst. Producer: Bill Spangler
Business Manager: Monica Pasternak
Account Team: Kim Senn, Kimberly Goldsworth, Jason Bedecarre
Project Management: Traci Calabrese, Jeremy Summer
Print Producer: Miriam Lee
Art Buyer: Justine Shockett
Media Planning Agency: Starcom, Chicago
Digital Planning Agency: Razorfish, Seattle
Photographer: Bil Zelman
Photog. Producer: Megan Power
Production Company: Park Pictures
Director & DP: Joaquin Baca-Asay
Prod. Co. Exec. Producer: Jackie Kelman Bisbee
Prod. Co. Producer: Pat Frazier (LA); Lalou Dammond (NY)
Post-Production Co: Proton
Editor: Nathan Petty
Assistant Editor: Nick Rondeau
Visual Effects Co: Teak Motion Visuals
Teak Motion Visuals Exec Producer: Jan Frei
Smoke Artist: Mark Everson
Mix House: One Union Recording
Mixer: Eben Carr
Graphics / Title Designer: Thornberg & Forester
Good for a safe corporate campaign. But I expect more from Chuck.
Why didn't they work the line "See what you love, love what you see" into the press stuff? Would have made much more sense.
Short & Sweet
Um, you accidentally sent the rip to the stations instead of the real spot... fyi.
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"I love some things, and don't love some other things."
IT´S GREAT. SIMPLE, SHORT AND CLEAR. THAT´S HOW ADVERTISING SHOULD BE.
I agree. Why put something interesting out there that people would have to think about. The only thing I'd change is make the logo bigger and shorten the front half to about 5 seconds and put the logo up for the next 25. That way if someone only sees the last 25 seconds they know it's a commercial.
NO. NO, NO AND NO. NO.
/caps!
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"I love some things, and don't love some other things."
I think they left out a few credits i.e. coffee-runner, guy-who-walked-past-set, intern-that-destroyed-bathroom-three-blocks-away etc.
This TV idea was done 2 years ago for Anrenne Reunion , the same idea 99% see: www.antennereunion.re (not sur for the adress look on google)
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