Ferris wheel

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Film advertisement created by Cutwater, United States for LensCrafters, within the category: Retail Services.

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Director of Broadcast: Jennifer Golub
Asst. Producer: Bill Spangler
Business Manager: Monica Pasternak
Account Team: Kim Senn, Kimberly Goldsworth, Jason Bedecarre
Project Management: Traci Calabrese, Jeremy Summer
Print Producer: Miriam Lee
Art Buyer: Justine Shockett
Media Planning Agency: Starcom, Chicago
Digital Planning Agency: Razorfish, Seattle
Photographer: Bil Zelman
Photog. Producer: Megan Power
Production Company: Park Pictures
Director & DP: Joaquin Baca-Asay
Prod. Co. Exec. Producer: Jackie Kelman Bisbee
Prod. Co. Producer: Pat Frazier (LA); Lalou Dammond (NY)
Post-Production Co: Proton
Editor: Nathan Petty
Assistant Editor: Nick Rondeau
Visual Effects Co: Teak Motion Visuals
Teak Motion Visuals Exec Producer: Jan Frei
Smoke Artist: Mark Everson
Mix House: One Union Recording
Mixer: Eben Carr
Graphics / Title Designer: Thornberg & Forester
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Saadi's picture

Good for a safe corporate campaign. But I expect more from Chuck.

Saadi
Activity Score 53
Creative Director at Leo Burnett KSA
NastyJester's picture

Why didn't they work the line "See what you love, love what you see" into the press stuff? Would have made much more sense.

NastyJester
Activity Score 740
Copywriter
Blair Semenoff's picture

Short & Sweet

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
sirvan's picture

Um, you accidentally sent the rip to the stations instead of the real spot... fyi.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

IT´S GREAT. SIMPLE, SHORT AND CLEAR. THAT´S HOW ADVERTISING SHOULD BE.

Guest
corndogfuneral's picture

I agree. Why put something interesting out there that people would have to think about. The only thing I'd change is make the logo bigger and shorten the front half to about 5 seconds and put the logo up for the next 25. That way if someone only sees the last 25 seconds they know it's a commercial.

corndogfuneral
Activity Score 1053
Art Director
sirvan's picture

NO. NO, NO AND NO. NO.

/caps!

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

daniel ieraci's picture

I think they left out a few credits i.e. coffee-runner, guy-who-walked-past-set, intern-that-destroyed-bathroom-three-blocks-away etc.

daniel ieraci
Activity Score 333
Art Director
bryan9's picture

Very ok.

bryan9
Activity Score 110
Guest's picture

This TV idea was done 2 years ago for Anrenne Reunion , the same idea 99% see: www.antennereunion.re (not sur for the adress look on google)

Guest
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