Agency Network: 
July 2013


Film advertisement created by Saatchi & Saatchi, United States for Lenovo, within the category: Electronics, Technology.

Advertising Agency: Saatchi, NY, USA
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette
Art Director: Taylor Lucas
Copywriter: Nick Marchese
Executive Producer: Bruce Andreini
Senior Art Producer: Hosanna Marshall
Production Company: Logan & Sons
Director: Paul Minor
DP: Fredrik Backar
Executive Producers: Matthew Marquis, Sara Greene
Line Producer: Rick Brown
Producer: Christian Zethner
Production Designer: Jiri Matura
VFX / Editorial: LOGAN
Executive Producer: Dan Sormani
Producer: Madison Brigode
Creative Director: Alan Bibby
Designers: Jeffery Welk
VFX Supervisor / Compositor: J. John Corbett
Editor: Volkert Besseling
Flame Artist: Joanne Unger
Production Coordinator: Catherine Yi
Assistant Editors: Matt Anderson, James Connelly
Telecine: MPC NY, MPC LA
Colorist: James Tillett
Music Score: Paul Minor
End Music Track: “Mechanical” by Oliver
Sound Design: SNAPSOUND
Supervising Sound Editors: J.M. Davey, Zach Seivers
Sound Effects Editor: Keith Bilderbeck
Mix: Sonic Union
Mixing Engineer: Steve Rosen
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Highest Rated

certaintly's picture

dumb way to showcase the product.

Activity Score 3902
certaintly's picture

dumb way to showcase the product.

Activity Score 3902
kleenex's picture

one minute plus too long...

Activity Score 57557
Web Designer/Developer
jackblack's picture

Kudos to the client for getting every freakin product benefit in there, and forcing the agency to actually label them as 'modes' - just in case the target audience was dumb enough to miss it. Well done. Idiots.

Activity Score 2346
Art Director
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