Boot or Bust

Agency Network: 
Published/Aired: 
July 2011

Description

Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.

Film advertisement created by McKinney, United States for Lenovo, within the category: Electronics, Technology.

Advertising Agency: McKinney, Durham, North Carolina, USA
Chief Creative Officer: Jonathan Cude
Group Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Agency Producer: Naomi Newman
Directors: Sam Stephens, John Budion / Humble
Executive Producers: Eric Berkowitz, Persis Koch
Production Company: Humble
Director of Photography: Joe Jennings
Producer: Kayellen Moran
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Highest Rated

ClickAndRun's picture

The laptop will break anyway no?

ClickAndRun
Activity Score 48
Montreal
morse's picture

Great dramatization!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

Amazing. I hope Apple learns something in the demo department from this.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Nice prod demo.

Nike Diesel
Activity Score 13714
Art Director
hatetolove's picture

Niiiiice!

hatetolove
Activity Score 8
Art Director
ClickAndRun's picture

The laptop will break anyway no?

ClickAndRun
Activity Score 48
Montreal
kleenex's picture

Did the chute have to open up nicely????

kleenex
Activity Score 57885
Web Designer/Developer
That One Guy's picture

my mac boots up pretty fast. i'd say under 5 seconds.

That One Guy
Activity Score 266
University of Houston
tk's picture

nice drama.

booting? that's 2000-n-late. haven't they heard about 'instant-on'? all they need is an efficient OS and a fast SSD.

tk
Activity Score 7
Creative Director
brendansparrow's picture

The selling point is a bit of a miss, but the idea is great and I love the dramatisation.

brendansparrow
The JACK's picture

love lenovo...

The JACK
Activity Score 438
Marketing Manager
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