Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried.
Film advertisement created by McKinney, United States for Lenovo, within the category: Electronics, Technology.
Chief Creative Officer: Jonathan Cude
Group Creative Director: Glen Fellman
Art Director: Rachel Marshall
Copywriter: Alex Saiz
Agency Producer: Naomi Newman
Directors: Sam Stephens, John Budion / Humble
Executive Producers: Eric Berkowitz, Persis Koch
Production Company: Humble
Director of Photography: Joe Jennings
Producer: Kayellen Moran