One Month, One Bar

Agency Network: 
August 2019


The utility of "monthly expense" for household items is a sought-after area of consumer behavior in Pakistan. Any brand that can leverage and deliver on monthly value for money is likely to win consumer loyalty. Lemon Max had a tangible claim to this insight.

Film advertisement created by VMLY&R, Pakistan for Lemon Max, within the category: House, Garden.

Advertising Agency: Spectrum VMLY&R, Karachi, Pakistan
Strategist & Writer: Sarah Fahim
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