There For You

Agency Network: 
October 2018


Lemsip has returned to screens just in time for cold and flu season with a new 30" spot 'There for you' featuring CG character animation. The TVC was directed by RSA's This is Felo with character design and VFX a collaboration between Big Buoy and Smoke & Mirrors. The spot reveals the evolution of Lemsip's character comparative against previous campaigns, as we witness a less mechanical. more affectionate and doting humanized protagonist.

Film advertisement created by Havas, United Kingdom for Lemlift, within the category: Pharmaceutical.

Advertising Agency: Havas, London, UK
Creative Director: Dave Mygind
Creatives: Chico Barrera, Diogo Abrantes
Producer: Charlotte Lawrence
Production Company: RSA
Directors: This is FELO
Producer: Nick Ferguson
Post-production: Big Buoy x Smoke & Mirrors
Global Creative Director: Kenn MacRae
Offline Editor: Matthew Felstead
Lead Character Designer / Animator: Willie Torres
CG Supervisor: Bram Vermaas
Lighting / Character Look Development Artist: Dimitar Kralev
Lighting Technical Director: Jochem Aarts
Lead Flame Artist / VFX Supervisor: Jim Allen
Colourist: Mark Horrobin
Executive Producer: David Michaels
VFX Producer: Jenna Le Noury
CGI Producer: Lonneke Bertens
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