Also From This Campaign 3
Description
Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Director: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Production: Kchina Films, Lima
Executive Producer: Silvia Kamisato
Producer: Prisma Producciones
Director: Bacha Caravedo
Assistant Director: Gonzalo Ladines
Director of Photography: Fergan Chávez-Ferrer
Art Direction: Daniel Higashiona, Sandro Angobaldo
Editor: Rodrigo Ráez
Post Production: Animalfx, Lima / Cetres Postproducciones, Lima
Sound: Mario Rivas
Audio: Vinylo Sound, Lima
Audio Producer: Ricardo Núñez
Account Director: Eduardo Grisolle
Account Supervisor: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young
Si querían hacer conciencia sobre el cancer, lo hacen ver como algo sin importancía...
creo que ese es el chiste del anuncio, que vayas a hacer chequeo constante, por que si se detecta en tiempo puede ser curable, obviamente es una hipérbole.
tampoco digo que sea genial el anuncio, pero pasa
mrckais
i didnt know that there are people who are so ignorant and uneducated about cancer's danger... maybe this commercial can help...
| everartz |
AYYY FLAVIO... AHORA SI LA CAGASTE..¿NADIE SE HA MUERTO DE CÁNCER? POR FAVOR.
Tus rencillas, envidias y resentimientos personales con Flavio a nadie interesa y puedes tratarlos levantando un teléfono personalmente.
también puedes hacer algo mejor, pero eso es más difícil.
I agree that Prevention is key in cancer communication.
I see that the logic of this campaign is to show that Cancer is as curable as a simple illness, when detected in time.
I just dont think that communicating in this "light" way will create consciousness and change behaviour.
Another flaw that I see in the campaign (it is minor than mentioned above) is that: Cancer = the flu, but people don´t go to the doctor when they have the flu.
I really like this campaign. Won't create consciousness? I think exactly the opposite, but guessing is cheap... Unless we don't prove what we say, your opinion is as subjective as mine or anyone's else.
People don't go to the doctor when they have flu? Even if that's true, which is certainly not, that's obviously not the point.
El punto es que el cáncer es más común de lo que creen, que cualquiera lo puede tener y en cualquier parte del cuerpo.
¿Es tan difícil de entender?
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