Magic Moment

Agency Network: 
December 2010


Film advertisement created by Touché, Italy for Le Cupole Mall, within the category: Retail Services.

Advertising Agency: Touché, Bologna, Italy
Creative Director: Luca d'Alesio
Director: Jacopo Tartarone
Production Company: Black Market
Director of photography: Paolo Belan
Production Manager: Matteo Andreolli
Music / Sound Design: Giga Sound
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everartz's picture


Activity Score 7571
Art Director |

| everartz |

CuriousPencil's picture

Oh dear. I was confidently expecting to be mildly disappointed at a condom ad. This launches that disappointment in a rocket burrowing into a club-sized bucket of shit. The same bucket, funnily, where the other ad for this 'members only club' is found:

Selling the ability to go for a piss.

Good luck with that club. I'm sure you'll get people who believe it's their pass to penile satisfaction, of both consistencies. Actually, it's Italy. I'm surprised you have any of those passes left...

Activity Score 4167
Glut's picture

Very weird the image that this guys have of "the best" and "exclusivity"

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
JeffP's picture

So, she's available to every holder of the card? #Fail

Activity Score 802
Marketing Manager at TomTom
CommandZ's picture

More Italian shite.

Activity Score 2387
Creative Director
tzuik's picture

Is this an ad for an exclusive brothel?

Activity Score 104
Dzsoi's picture

It's an exclusive brothel with french wh*res & music! I am surprised Audrey Tautou has taken a role in this ad. Just kidding.

Activity Score 8563
Guest's picture

I do not get this at all????

What does the card allow you to do at the mall???

Even the website listed at the end of the ad has a second ad that I think is slightly better, but still is weak.

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