Hit the Pause

Taking off headphones, hoods and other accessories that may impair concentration before crossing the railway is a golden rule in need of a fresh angle to grab public attention. This year just before the Halloween we have turned the classic suspense thriller plot upside down in a safety campaign for Latvian Railway. While in films people may vanish if they have heard or seen too much, our hero has heard or seen nothing, and now is captured for a lifetime by his own carelessness. While his hands are tied to change anything about his destiny, the hero still has some final words to share. You'd better hear. See. Live. Hit the pause before the train hits you.