Land Rover with Spark44 and Accenture Interactive have created an all-action campaign for The New Defender. The campaign showcases Defender’s stunning modern design and demonstrates why it’s the most capable Land Rover ever made.
The global TV, social, online and print campaign brings to life the fictional island of ‘Above & Beyond’, a wild and rugged land where only Land Rovers exist. Defenders roam free and day-to-day driving situations are treated to the classic Land Rover twist. Traffic lights, car washes, speed cameras and car parks pop up in some very surprising locations, but the highly desirable, all-capable Defender takes them all in its stride.
Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.
S44 Global Chief Creative Officer: Brian Fraser
S44 Creative Directors: Matt Statham, Chris McDonald
S44 Production Director: Savana Jones Middleton
S44 Assistant Producer: Ellee Prior
S44 Editor: Nick Southwell
S44 Global Strategy Director: Stacy Takaki-Goss
S44 Business Director: Kate Waugh
S44 Senior Account Director: Annabelle Day
S44 Account Manager: Alice Bussey
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell
DoP: Steven Chivers
Production Manager: Sam Jackson
Post Production: Electric Theatre Collective
Producer: Alasdair Patric
VFX Supervisors: Ryan Knowles, Dean Robinson
Shoot Supervisor: Giles Cheetham
Colourist: Connor Coolbear
Audio Post Production: James Saunders