Lamborghini Urus is back. The Super SUV that's born to go anywhere is now available in new colors. To celebrate its power and versatility that's controlled by the technological heart of ANIMA, we created a film that invites people to never stop, even when they think they have found their way. Lamborghini's new positioning "Unlock any road" is dedicated to them: the unstoppable people.
Film advertisement created by Havas, Italy for Lamborghini, within the category: Automotive.
Deputy Creative Directors: Martino Lapini, Azeglio Bozzardi
Senior Art Director: Claudio La Ragione
Senior Copywriter: Paolo Marella
Account: Eleonora D'Alfonso
Producer: Alessandro Sardini
Production Company: Indiana Production
Director: David Vergés