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The art of speed

Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Jo Marie Farwick, Diether Kerner
Art Director: Alexander Norvilas
Copywriter: Dennis Krumbe
Precision Driver: Samuel Hubinette
Directors: Jeff & Bernd
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Highest Rated

Guto Araki's picture

Nike already used "The art of speed"... got Cannes with this even...

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
TRICKY's picture

does LAMBORGHINI need an ad to sell it's speed?
hats to the Account

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture

My thoughts exactly as I was watching this. The product sells the product more than any advert ever could.

NastyJester
Activity Score 740
Copywriter
B1GASS's picture

I try to give you an answer.
'cause this car is called "Superveloce" (in italian language "superspeed").

B1GASS
Activity Score 6

_______________________

www.console-tribe.com

Guto Araki's picture

Nike already used "The art of speed"... got Cannes with this even...

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
Guest's picture

great art direction ...

Guest
Guest's picture

very nice!!! this car bites!

Guest
Guest's picture

go, lady gaga, go!

Guest
amin24e's picture

very cool
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
Guest's picture

I should have missed something cause i think it's cheesy, i hate the 90's action movie music and the direction seems a bit to cliché.

Guest
Guest's picture

Couldn't agree more, thats all i could think of the whole time....I thought Top Gear had directed it lol

Guest
salamandos's picture

the music sucks and the concept already exists in print.. (canvas full of wheel traces, HL: Self portrait - don't remember for which car though).

salamandos
Activity Score 1947
Art Director
ragecg's picture

And if this is supposed to be their FASTEST car yet, how come we never see it on the track?

...just spinning donuts in a dark warehouse, lol?

Shame.

ragecg
Activity Score 73
Guest's picture

So fast and boring...

Guest
®'s picture

but the captions are nice though...

®
Activity Score 131
Art Director
Boccioni's picture

That was painful. Are you kidding me, that's the idea to sell the fastest lamborghini, why so many awkward cuts?

Boccioni
Activity Score 149
Other at Art Director
Guest's picture

It need the track and high speed passes, tight cornering and some G force. This campaign misses something- heart?

Guest
ADebutant's picture

8==LAMBORGHINI=D

that's all that's needed.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
Guest's picture

Pure geniouse. If these guys were the interns.

Guest
Guest's picture

Nice Ad but unnecessary, what it says to me is that I might have to pay more taxes to get the roads fixed becuase some bastard was tearing it up in a lamborghini!

Guest
Guest's picture

waste of time and money!!!

Guest
Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito con el "drift", pero igual esta bueno.

Guest
Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito en el piso con el "drift", pero igual esta bueno.

Guest
Guest's picture

Yo pensaba que hiba a terminar con el "lamborghini" escrito en el piso con el "drift", pero igual esta bueno.

Guest
Guest's picture

boring ad, with beautiful copy.

Guest
Guest's picture

God. How could a Lambo be so boring? I'm guessing this was cut for a pomo video? It certainly isn't an ad.

Guest
JustinCarrasquillo's picture

Weak. Could i just hear the car please instead of weak techno or whatever that was... Could have been done so much better. Let's focus on the car and not the asphalt. Mount that mic in the firewall. Let's hear that puppy!!

Ps. I hate Lambos

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Tommy G.'s picture

Lamborghini doesn't need the use of advertising, they're not selling ice cream.
And this one is boring.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
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