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A True Christmas Story

Agency Network: 
Published/Aired: 
December 2019

Description

Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini.

Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Advertising Agency: Providence, Havas Groupe
Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi
Art Director: Pierpaolo Bivio
Copywriter: Andrea Zanino
Account Executive: Eleonora D’alfonso
Chief Digital Officers: Daniele Silvestri, Maurizio Arosio
Social Media Manager: Andrea Macrì, Marco Manfredini
Community Manager: Beatrice Tellaroli
Content Specialist: Paolo Guerra
Production Company: Indiana
Executive Producer: Karim Bartoletti
Producer: Valentina Mereu
Director: Tobia Passigato
Dop: Giacomo Frittelli
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zilvinassvitojus's picture

The idea was to give and not to loan them the car though. You know... as it is implied in the ad. Damn, Lambo, you blew it.

zilvinassvitojus
Activity Score 4
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