A True Christmas Story

Agency Network: 
December 2019


Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini.

Film advertisement created by Providence, Italy for Lamborghini, within the category: Automotive.

Advertising Agency: Providence, Havas Groupe
Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi
Art Director: Pierpaolo Bivio
Copywriter: Andrea Zanino
Account Executive: Eleonora D’alfonso
Chief Digital Officers: Daniele Silvestri, Maurizio Arosio
Social Media Manager: Andrea Macrì, Marco Manfredini
Community Manager: Beatrice Tellaroli
Content Specialist: Paolo Guerra
Production Company: Indiana
Executive Producer: Karim Bartoletti
Producer: Valentina Mereu
Director: Tobia Passigato
Dop: Giacomo Frittelli
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zilvinassvitojus's picture

The idea was to give and not to loan them the car though. You know... as it is implied in the ad. Damn, Lambo, you blew it.

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