Share it with a hater

Agency Network: 
October 2021


It has come to our attention that most people around the world think they hate liquorice, but we believe LAKRIDS BY BÜLOW can change their minds. So, we offer anyone a free liquorice sample if they promise to share it with someone who hates it.

It’s not the perfect plan. We have calculated that it will take 412 years, and 292 days to make the world love liquorice this way. But it’s the best plan we have right now.

Sign up for a free sample at and #ShareItWithAHater

Film advertisement created by &Co, Denmark for Lakrids by Bulow, within the category: Confectionery, Snacks.

Advertising Agency: &Co., Copenhagen, Denmark
Creative Director: Robert Cerkez
Creative Lead / Copywriter: Johan Køhler
Art Director: Olivia Muus
Strategic Planner: Helle Julin
Client Director: Anne Højby
Account Manager: Mathilde Steen
Brand Activation: Emil Towity
Director: Peter Harton
Producer: Lene Meyer
DoP: Niels Thastum
Gaffer: Tobias Juhl
Set-designer: Lasse Vejby
Styling: Jane Whittaker
Editor: Ole Krogstad
Sound Design: Ole Krogstad
Grading: Mikael Balle
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