I'm Sorry

Agency Network: 
Published/Aired: 
November 2010

Description

The TVC showcases how the product's sweet taste can get one in touch with his most sensitive side and remind him of how sweet love can be. The song is a cover version of a classing Lacta ad song from the 1990's, with the title "The Sweetest Part of my life", building upon Lacta's slogan, comparing its sweet taste to the sweetness of love.

Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Caption

Looking back into my life, you've always been its sweetest part.
Lacta. The sweetest part of your life.

Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Copywriter: Konstantina Chatzaki
Account Director: Annita Galanopoulou
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Highest Rated

dean viii's picture

stupid

dean viii
Activity Score 1686
Creative Director
livvy's picture

*Flip through textbook* AH! I was right, dramatization advertising.

Drama? 10 stars
Creativity? 0 star.

I guess i'll average it out. 5! you deserve it.

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

TommyO's picture

Too much sweet-colorful-love for me.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Temple's picture

Is this for chocolate or cheese?

Temple
Activity Score 11341
Creative Director
Prof's picture

HA! Nice one!

Prof
Activity Score 1449
Copywriter |

Quite really.

CuriousPencil's picture

+1

CuriousPencil
Activity Score 4225
Copywriter
suhaas's picture

This should have actually been shot with kids, the impact would have been more.

suhaas
Activity Score 18
Helmet Chrome's picture

Lacta: The chocolate for bipolars.

6/10

Helmet Chrome
Activity Score 260
Art Director
AdBuzzer's picture

As uninspired as it is, still it may be effective in strengthening the brand's equity

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

sonlima's picture

Vomit.

sonlima
Activity Score 2
Other at DDB Mozambique
dean viii's picture

stupid

dean viii
Activity Score 1686
Creative Director
STEVEW's picture

sooo full of emotions,colours,sounds...touchy

STEVEW
STELIOS's picture

sensitive ,clever....Emotional intelligence!!!!
Alex is extra talented person

STELIOS
Activity Score 2
Other
miko1aj's picture

i can't believe how bad it is. it's cliche and so naive it could be even funny if only it could have minimum distance to itself.

miko1aj
Activity Score 3086
Glut's picture

Bad. Lacta the chocolate for dr. jekyll and mr hyde

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CuriousPencil's picture

"Ideal for balloon-stealing flower thieves, not to be consumed in monochrome."

I do applaud our modern day where absolutely anyone can make an advert for absolutely anything, involving paid actors and voiceovers and *still* not worry about *how* to make adverts at any point from beginning to end.

This belongs at the top of a very tall, very dusty shelf, in a padlocked room labelled "the day I thought I was in advertising".

CuriousPencil
Activity Score 4225
Copywriter
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