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Life is a beautiful sport

Campaign
Agency Network: 
Published/Aired: 
February 2014
Like
52
Views
1036

Description

Film advertisement created by BETC, France for Lacoste, within the category: Fashion.

Advertising Agency: BETC, France
Management: Bertille Toledano, Brune Failliot, Matthieu Kuster
Executive Creative Director: Remi Babinet
Creative Director: Antoine Choque
Art Directors: Damien Bellon, Gabrielle Attia
Copywriters: Gabrielle Attia, Damien Bellon
Strategic Planning: Clement Boisseau
Traffic: Michele Bertona
TC Producer: David Green
Production Company: Wanda
Producers: Patrick Barbier, Romain Cavagnac
Sound: Schmooze
Director: Seb Edwards
VFX: MPC
Music: Discolsure - “You & Me” ft Eliza Doolittle – Flume Remix / Universal Music Publishing
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Highest Rated

reasonwhy's picture

good

reasonwhy
Activity Score 147
Art Director
kleenex's picture

NO....

kleenex
Activity Score 58645
Web Designer/Developer
sacrilegend's picture

Diggin' it. Dramatized a leap of faith in a beautiful way. Don't really know what the line is doing, except confusing the concept.

sacrilegend
Activity Score 3394
Copywriter
cwriter79's picture

Dig it. In my opinion, the print ads don't work with this idea.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
Garry Stone's picture

Very confusing. Superb music though.

Garry Stone
Activity Score 107
Chikoshay's picture

love it

Chikoshay
Activity Score 314
Copywriter
Austin Video Production's picture

Fantastic. Love the way it was shot and love the concept.

Austin Video Pr...
Activity Score 1310
nudge.'s picture

CHAOS

nudge.
Activity Score 38
talkingisfree's picture

I don't see how this is confusing. I think is pretty clear. I like that is trying tu push the typical narrative a bit and goes into a less obvious storytelling. It's avery simple parallelism or metaphor though. I like it: looks great, is powerful and feels different.

talkingisfree
Activity Score 2712
Art Director
laura.tarlton's picture

Probably one of the best tv commercial i ever seen. Congrats to the creative team.

laura.tarlton
Activity Score 29
Art Director
reasonwhy's picture

good

reasonwhy
Activity Score 147
Art Director
Locumbeto's picture

great work!

Locumbeto
Activity Score 155
2 eyeballs's picture

loved every second. 60 seconds just right for the emotion of first kiss attempt

2 eyeballs
Activity Score 62
Marketing Manager at University
henrique.machado.37604's picture

Maravilhoso! Um simples beijo num café se tornou um espetáculo visual. Todos os homens devem lembrar dessa sensação, na hora da paquera... a hora de tentar... o bom e velho "se jogue!". E o cara literalmente se joga. Foi show!
E aquela flutuada do casal no café também achei linda.

henrique.machad...
Activity Score 4
Minimalist's picture

Brilliant

Minimalist
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