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nice gaijin's picture

funny, I always associated Lacoste with douchebags with popped collars. They'll have to try a bit harder to reinvent that image.

nice gaijin
Activity Score 815
ChuckNorris's picture

That's funny, it has a different image in the places I've lived.

Where are you from?

ChuckNorris
Activity Score 834
Creative Director
iT-iS-i's picture

One ?, when he served he threw the ball straight up but then leapt and ran forward to whammy the ball into a blizzard of oblivion, which ball was he pounding if he threw it straight up?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

back2b's picture

I believe they are still following that image. I can easily imagine that dude wearing his beloved lacoste popped collar after his game of squennis.

back2b
Activity Score 191
Other
jazarah's picture

amazing for a TVC, but I dnt think it works with the tagline

jazarah
Activity Score 1262
bknowlden's picture

Nice job. Reminiscent of the Powerade "future of game" work (I think it was Powerade...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture
ivan
Creative Director at Ads of the World
salvarredy's picture
salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

miko1aj's picture

yeah. I agree — WHOA! What a vision. Besides this THAT looking game would be totally stupid — pls don't change so classic beautiful game Lacoste.

miko1aj
Activity Score 3086
SuperChicMillionaire's picture

I don't get the message on this, reinvent tennis or squash?! - squennis? nah, not for me...

"Love what you do and do what you love...."

SuperChicMillionaire
Activity Score 34
Courts's picture

As beautiful as this ad is I HATE IT! It completely goes against everything that we associate Lacoste with. Lacoste reinvents retro not whatever this is...

Courts
Activity Score 8
Art Director
Anzor's picture

regarding the idea ... realistic was lost in the last 10 sec he moved like a ordinary 3d game character

Anzor
Activity Score 32
Graphic Designer
Farfa's picture

Ma to de Caz!

Farfa
Activity Score 109
Art Director at Freelance
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