Blue gold

Agency Network: 
March 2015


Film advertisement created by Ammirati, United States for Labatt Blue, within the category: Alcoholic Drinks.

Advertising Agency: Resource/Ammirati, New York, USA
President: Gabriel Miller
Brand Strategy: Kristen Rumble
Executive Creative Director: Todd Wender
Group Creative Director: Rory Braunstein
Art Director: Andrew Haynes
Copywriter: Michael Gil
Account Director: Chip Coderre
Senior Account Executive: Mara Spece
Assistant Account Executive: Francis Brown
Executive Producer: Kate Treacy
Producer: Vincent Lin
Director of Project Management: Steve Gaskill
Director of Print Production: Michael Troast
Senior Production Designer: Kevin Gillespie
Production Designer: Michael Foss
Executive Director, Interactive: Giles Hendrix
Interactive Producer: Nick Kinling
Production Company: Ranch Exit Media
Director: Chris Patterson
Music Supervisor: Good Ear Music Supervision
Color Correct: Color Collective
Colorist: Alex Bickel
VFX / Editorial: AMMO Productions
Editor: Nathan Scholtens
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Highest Rated

guberneves's picture

Alcoholics with motors. No good.

Activity Score 60
Copywriter at AlmapBBDO
halaby87's picture

Just ok

Activity Score 10512
Other at Health Communications Egypt |


kleenex's picture

Both ads are not that special.

Activity Score 58777
Web Designer/Developer
guberneves's picture

Alcoholics with motors. No good.

Activity Score 60
Copywriter at AlmapBBDO
seandscollins1993's picture

In the commercial by Labatt Blue, multiple mechanism are used in order to target their audience. As target audience is men, as the majority of consumers who drink beer are male, they use a number of ways to appeal to such men. One way is the use of attractive, female actors. Combining the beer with these women makes the product more attractive to the male audience. Another way is the use of the bear, which brings some humor into the advertisement.
Throughout the ad Labatt makes distinct references to the quality of the materials used in the making of the beer. Fresh water, aromatic hops and quality barely are all included. These show the viewer the great quality of the beer, as the ingredients are of an optimum standard. Quality is very important for a beer company as they try and differentiate themselves from other competitors, especially at the lower end of the market.

Activity Score 31

Sean Collins

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