Weapon Detected

February 2011

Also From This Campaign 2


Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Advertising Agency: Laboratory For Social Advertising, Moscow, Russia
Creative Director: Aleksey Titov
Art Director: Georgy Molodtsov
Copywriter: Aleksey Titov
Director: Georgy Molodtsov
Producer: Dmitry Pischulin
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morse's picture

I really don't like the direction on this video. At least it's for a good cause.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davirus's picture

Remember the director is not thinking on please you specifically. The point is to reach the target audience, and I think it does perfectly, little cares the productions behind this campaign what you think about it given it looks like you talk more from a very personal point of view rather than a constructive way.

Its me or suddenly this site is getting filled with personal feelings and forgot what objective criticism is?

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

dollypoppin's picture

Why always guy to guy?

Activity Score 1385
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

Davirus's picture

Why not?

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

sambuca's picture

because not only gay can get aids?!?!?

did you made these ads or why are you so harsh on quibble critism?

on the creative part, these ads are boring.
on the ethic part, why are they using on both ads gays??

or is in russia still that buzz topical that aids is a homosexual thing?

Activity Score 1040
Art Director at tolingo GmbH
Davirus's picture

The fact not only gays can get aids its true, but woman do not have penises, unless the company also sell woman condoms which is not clear so my only guess is that they do not.

Also if you wonder why they use gays on their advertising I think the most OBVIOUS reason is that it is their target audience.

Not only their logo have a rainbow, the fact they use guys (the same reason I mentioned at first) and also, gay guys, its because their are trying to "teach" the gay audience to use (buy their) condoms.

I can tell this because Im gay my self and I feel they are not trying to give and "impact" or any impressive feeling about their ads, its more they are trying to inform and send a message.

Messages are not always intended to be impressive.

As the title say: "La Sky Information Portal About Hiv-Prevention". There have been some increase on HIV infections on the gay community, mostly in males.

If I can be harsh about the things I said its because I feel more a negative response to those advertising mainly because the homophobic feelings of the audience (as I have seen on this website too) other than actually because the ad is bad.

As I said, the those ad have a purpose, and they are just doing it right. I said to other user: "The fact you dont like the ad doesn't means it is bad".

I used to think people around this site were more objective about the way the criticism all those works around here... I see I was wrong.

Graphic Design is not always about being "artistically creative", sometimes its just about send the right message to the right people.

About your ethic part, I dont see anything ethically wrong, unless you have some hostile feelings about the gay community, then there is nothing I or anyone can do to make you change your opinion about this.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

sambuca's picture

IMO the industry should use more gay (homosexual) people in ads. to spread that as a "normal thing". to teach the audience that there is no difference between hetero- and homosexuality.
like that they should have used african people more often.
I would have used both gay and mixed couple, although i did not realized that there are rainbows in the logo...

you can do such things more "beautiful", too...

Activity Score 1040
Art Director at tolingo GmbH
kleenex's picture

I love it.

Activity Score 57557
Web Designer/Developer
Temple's picture

lol ivan, i cant' believe you have posted these, it almost feels 19th century.

Activity Score 10883
Creative Director
Mick001's picture

yewww.... doesn't reach my audience at least... :s

Activity Score 142
CEO of "Exclusive Group"
TommyO's picture

So, if you're not gay, you shouldn't wear a condom.

Activity Score 1802
Copywriter |

That's me!

atb2005's picture

I actually agree with Davirus. Some of the comments posted so far are really stupid. For instance why we have only "guy to guy" or "if you are not gay, you shouldn't wear a condom"or "they should have used African people". People read first and then post. First, this is a campaign targeting gay men. Second, it does not imply that if you are not gay, you should not use protection.Where is that coming from?? And there are very very few African people in Russia or Eastern Europe in general. Finally, it is really not as bad as you make it out to be. It's a decent campaign with a clear message. Maybe it was a low budget production.

Activity Score 13489
Glut's picture

@atb2005 agree

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
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