February 2011

Also From This Campaign 2


Film advertisement created by Laboratory For Social Advertising, Russia for La Sky, within the category: Health.

Advertising Agency: Laboratory For Social Advertising, Moscow, Russia
Creative Director: Aleksey Titov
Art Director: Georgy Molodtsov
Copywriter: Aleksey Titov
Director: Georgy Molodtsov
Producer: Dmitry Pischulin
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Cordudoy_Boy's picture

Is this a comparison of a condom and a hockey helmet?

Activity Score 62
Videographer at Cinélande
Davirus's picture

Yes, it is. Like the family on "Embrace Life" is a remember of the seatbelt, the helmet on this video is a remember of a condom.

What the hell are you, 8 years old? I never tough I had to explain this to someone, its quite obvious... I mean... for anyone with his high school completed.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

Cordudoy_Boy's picture

I get it at first, it was sarcasm... i just dont like how its edited. And thanks for the explain next time i want a light on my shoulder i'll ask you first!

Activity Score 62
Videographer at Cinélande
morse's picture

Not that great. The idea has been overused.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davirus's picture

The fact the idea have "been overused" doesn't means it isn`t good or great. Like mostly cars advertising looks like the same, it doesn't means they are wrong.

I tough people around here were a little more smarter when it comes to criticism.

Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ]

dollypoppin's picture

So indirect.

Activity Score 1385
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

pez's picture

So 90's..

Activity Score 1770
Creative Director
kleenex's picture

This ad not as good as the other one.

Activity Score 57557
Web Designer/Developer
Temple's picture

Ah... makes one long for the good old days of the Soviet union, with no ads whatsoever. BTW, Davirus, since you probably wrote the ad, don't make a fool of yourself by coming here and commenting. It is not.... subtle, if you know what I mean.

Activity Score 10883
Creative Director
Phil Lestino's picture

Don't trust anyone who pushes you into a dark cupboard as foreplay.

Phil Lestino
Activity Score 1654
TommyO's picture

I liked that.

Activity Score 1802
Copywriter |

That's me!

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