Fate Is A Fickle Mistress

Agency Network: 
May 2018


“La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets?

Film advertisement created by Proximity, Spain for La Primitiva Lottery, within the category: Gaming.

Advertising Agency: Proximity, Madrid, Spain
Global Chief Creative Officer: Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Vijil
Creative Supervisor: Raúl Somaza
Copy: Fernando Esteban
Art Directors: José Luis Díez, Antonio Jiménez
Head of Production: Gemma Selga
Production Company: Pueblo Films
Director: Augusto G. Zapiola
Executive Producer: Toni Martínez
DOP: Pablo Hernández
Editor: David López
Post Production Company: El Ranchito
Audio Company: Bigotes
Head of Planner: Miquel Mas
Executive Account Director: Cristina Esteras
Brands Group Director: Javier Arranz
Account Director: Sandra Cabrera
Account Executive: Esla de Murga
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