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It's not exactly what you believe

Agency Network: 
Published/Aired: 
January 2016

Description

LaCroix (The Cross) is a daily French general-interest Roman Catholic newspaper. It is

Film advertisement created by BETC, France for La Croix, within the category: Media.

Advertising Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Baptiste Lerousseau
Strategic Planning: Alexandre Ben-Soussan
Executive Creative Director: Stéphane Xiberras
Creative Director: Damien Bellon
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Production House: RITA
Producer: Elodie Andurand
Directors: Blacktool
Production manager: Jean Davi
Post Production: Leila Geslan / Rita
Sound production: Labo/LGM
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BAdsoftheworld's picture

But it's exactly what we expected.

BAdsoftheworld
Activity Score 3519
Reality Check's picture

Something mysteriously blocks this very good advert from being great.

Reality Check
Activity Score 2549
kleenex's picture

not that special.

kleenex
Activity Score 58719
Web Designer/Developer
Dzsoi's picture

Well, I believe this is not bad at all.

Dzsoi
Activity Score 8611
Copywriter
halaby87's picture

That should do the job

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Brainsugar's picture

Too forced to make me believe the guy is a monk... and then not...

Brainsugar
Activity Score 1631
Copywriter
MyJobRating's picture

Very nice, interesting idea

MyJobRating
Activity Score 64
Production Manager at Senior Analyst
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