Agency Network: 
July 2019


French brand of pre-packaged breads and pastries, La Boulangère is a pioneer in French fair trade. In 2012, she laid the first foundations of her approach by developing a responsible purchasing policy for her wheat flour and later for her eggs; its main agricultural raw material.

Film advertisement created by Gloryparis, France for La Boulangère, within the category: Food.

Advertising Agency: Gloryparis, Paris, France
Creative Director: Hugues Pinguet, Arnaud Le Bacquer
Art Director: Gabriel Bonnefond
Copywriter: Damien Bazile
Director: Kris Debusscher
Production: Octopods
Composer: Frédéric Schumann
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