BTCC Sponsorship

Agency Network: 
April 2019


The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season.

Film advertisement created by Cogent, United Kingdom for Kwik Fit, within the categories: Automotive, Professional Services.

Advertising Agency: Cogent, Meriden, England
Copywriter: Alex Fraser
Art Director: Darren Giles
Creative Director: Darren Giles
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