Pact for more respect

Agency Network: 
October 2020


KU Leuven is the oldest Catholic university in the world. With this pact for mutual respect, KU Leuven wants to break with the image of a university that is exclusive by opening a dialogue with its students and staff.

Film advertisement created by BBDO, Belgium for KU Leuven, within the category: Education.

Advertising Agency: darwin BBDO, Brussels, Belgium
Creative Director: Klaartje Galle
Art Director: Mathijs Bettens
Copywriter NL: Gaston Kooymans
Voice + Copywriter ENG: Harry Baker
Junior Art Director: Margot Van Hove
Strategy Director: Barbara De Laet
Account Director: Eva Maes
Agency Producer: Anna Van Heukelom
Director (Red Dust): Wilson Verstreken
Producer (Red Dust): Sander Claessens
Sound Producer (Studio Helsinki): Tom Brillouet
Digital: Kendy Smits
Account Executive: Marianne Janssens
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