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Agency Network: 
Published/Aired: 
February 2015

Description

A celebration to women in IT, the future is too important to be left to men.

Film advertisement created by Klirr, Sweden for KTH Royal Institue of Technology, within the category: Education.

Advertising Agency: Klirr Stockholm, Stockholm, Sweden
Creative Director: Sean Barrett
Art Director: Peter Malmdin
Copywriter: Andreas Hörnsten
Planner: Maja Haraldsson
Film director: Linnea Bergman, Aspekt
Additional credits: Per Ottosson, Annika Eriksson
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ahrimanpob's picture

It's a good concept and I'm all for including and empowering young women to become leaders in tomorrow's world. That being said, I don't like to be alienated and excluded because of my gender, and I'm sure many young men feel the same. The slogan "the future is too important to be left to men." feels incomplete, it should have been "the future is too important to be left to men only.", that would imply teamwork and inclusion. #MyTwoCents.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
kleenex's picture

Right!! That only tiny tiny little word makes all the difference.

kleenex
Activity Score 58721
Web Designer/Developer
Mari Torres's picture

I agree with the comment above. It's a good reflexion and it's important to don't discriminate gender. It is true that it is needed to bring more attention from women again to many science areas, there is a deficit, but that is something that can be changed by working with education and home culture. Teamwork is important. Men and women are necessary in all areas to look for a brighter and better future. We are all humans after all.

Mari Torres
Activity Score 55
Art Director
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