‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.
Chief Creative Officer / Executive Creative Director / Art Director: Saharath Sawadatikom
Associate Creative Directors: Chalotorn Nuanthong, Vuttichai Chongsanguan
Art Directors: Chalotorn Nuanthong, Nida Techakitteranun
Copywriters: Vuttichai Chongsanguan, Nawaporn Suetrong
Project Manager: Autcharawan Laohachataroop
General Manager: Chawana Keeratiyutamonkul
Director of Strategy and Business Solutions: Jipattikal Panikbutr
Associate Digital Media Planning Director: Khwanchanok Poochaiwattananon
Account Director: Nakharin Uthaichalanon
Account Executive: Monsinee Nareephot
Production House: The Film Factory
Director: Taya Soonthonvipat
Assistant Directors: Wityawat Lakam, Pohvisa Singha
Executive Producer: Rewat Vorarat