Agency Network: 
April 2021


Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning.

No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life.

Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives.

Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs.

Film advertisement created by Leo Burnett, Thailand for Krungsri Health Insurance, within the category: Finance.

Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Who Shoots
Post Production Company: Edittide Post Production
Sound Studio: S.O.S. Studio Of Sound
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Pathida Akkarajindanon
Art Director: Pajaree Phoosakolcharoensakdi
Art Director: Sompat Trisadikun
Copywriter: Khamolchanok Masaphan
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Sawarin Juntaratip
Agency Producer: Rungrudee Chinpratan
Film Director: Thapakron U-sakul
Gm: Chataleena Sawangnet
Assistant Director: Phuttisan Sayanhavikasita
Assistant Director: Thanachote Thaveewitthayakul
Executive Producer: Cattleya Sirisinakorn
Production Manager: Ratchada Sawangnet
Production Art Director: Thanet Dusadeevanichaya
Production Art Director: Chutipat Timrat
Propsmaster: Kornkamon Wansungnoen
D.o.p: Anuwat Thongiam
Editor: Tada Wong
Colorist: Sarayuth Pruaksawattanachai
Online Artist: Thanapron Arpapronnopparath
After Effect Team: Decha Phaseerod
After Effect Team: Sakphon Na Pathalung
Post Producer: Pakorn Thamkhantipong
Sound Engineer: Auttawood Chinchanakarn
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