Agency Network: 
November 2020


Since covid-19 pandemic, we all started to concern on our health more, live more carefully life. Majority of gen-y seek for health cost support and change their daily spend because if they have to go to the hospital. They would have enough saving for the bills.
While they carry more responsible on health cost, many of them got salary reduction or more worse - some already lost their job. From that reason seem like they impossibly have chance to save their health saving.

Today Krungsri First Choice credit card would like to give them a good start with our new deal with 0% interest up to 6 months installment plan covering both health insurances and medical fees.
We begin this campaign on social media through online films to announce that they have our fully supports. We believe that this deal will help them responsibly live their life their own way along with having good health.

Film advertisement created by Leo Burnett, Thailand for Krungsri First Choice, within the category: Finance.

Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Factory01
Editing Company: Matad
Sound Studio: Pumpumpumpum
Post Production Company: One Cool Production
Media Agency: Initiative
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun
Art Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen
Art Director: Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya
Strategic Planner: Arnon Kanchanapun
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen
D.o.p: Natdanai Naksuwan
Editor: Sippanart Olarnsaritkul
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